Resources

Our Resources section is built to empower business owners and decision-makers with reliable, practical knowledge. At EIM Digital, we believe informed clients achieve stronger results, which is why we provide educational content that explains both the strategy and execution behind successful digital marketing campaigns.

Transparency is a core value at EIM Digital. Through our educational materials, clients gain visibility into how campaigns are built, managed, and optimized. Understanding the process builds trust and allows for stronger collaboration between our team and your business.

Google Business Profile (GBP)

Google Business Profile (GBP) is a valuable local visibility tool, but it comes with strict limitations and policies that businesses must follow carefully to avoid suspension.

• No links or phone numbers inside posts
• No promotional pricing or hotel offers
• No spam, misleading, or irrelevant content
• No age-restricted or lead-generation-only businesses
• No P.O. Boxes or fake locations
• One listing per physical location
• Address changes can trigger re-verification
• Inconsistent NAP info can cause suspension
• Mostly used for direction or map

Google Ads

Google Ads is a paid advertising platform that allows businesses to instantly gain visibility across Google Search, YouTube, partner websites, and mobile apps using highly targeted campaigns.

• Search, Display, Shopping, Video & App campaigns
• Keyword, location, device & audience targeting
• Pay-per-click or goal-based bidding
• Scales instantly with budget control
• Full performance tracking and optimization